Efevoo Pay
Project Overview
Efevoo Pay is a fintech platform focused on digital payments and financial interactions across web and mobile products. The project aimed to improve usability, clarity, and visual consistency while supporting business and growth goals.
Role UX/UI Design Manager & Product Designer
UX strategy and product design
User flows and financial interfaces
Team leadership and collaboration with founders and developers
Visual design and brand alignment
The Challenge
Designing fintech products that balanced complex financial flows, usability, and business requirements, while evolving continuously within a fast-paced product environment.
Process
Key activities included:
Defining and refining user flows for core payment interactions
Designing scalable UI systems
Iterating designs based on stakeholder feedback
Collaborating closely with developers during implementation
Data & Insights
Design decisions were informed using tools such as Lucky Orange and Google Analytics to better understand user behavior across web and mobile platforms.
Insights helped identify:
High-engagement areas of the product
Opportunities for UX and CRO improvements
Patterns in how users interacted with key financial features
Outcome
The final solutions improved clarity and usability across key fintech flows, strengthened visual consistency, and supported ongoing product growth across web and mobile platforms. This project represents a long-term collaboration within a real fintech environment.